Aspial Corporation’s business director Wong Mei Wai (pictured) is leaving the company after close to three years. During her time there, she reported to president and CEO of Aspial Koh Wee Seng. Marketing has reached out to Aspial for more information on Wong’s...
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In the blink of an eye, 2017 is coming to an end. This year saw the rise of artificial intelligence, data analytics and chatbots, just to name a few. Digital is still the preferred mode of engagement among consumers and...
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We all know the jazz song by Carol Channing, “Diamonds are a Girl’s Best Friend”. Here in Singapore, consumers are spoilt for choice when it comes to jewellery shopping.
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It’s time your company considered decentralisation, if you haven’t already. Companies that move from centralised to decentralised systems tend to perform better competitively, and this helps especially when it comes to aligning and forming a consumer-centric culture.
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In many companies, each channel was originally managed in isolation with dedicated teams, budgets, processes, tools, reporting structures and revenue goals. However, with most customers now navigating between an array of digital touchpoints for a single purchase, this has to change.
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