The Futurist: Transformational leadership

About five years ago, I wrote what I believed would be “The future of marketing” from the perspective of a marketing director for Marketing magazine. Much of what was predicted did take place. Having now moved from the “safe marketing formulae”of the FMCG industry to running businesses in the dynamic luxury retail industry (a category that is heavily discussed with significant advancement in omni-channel development and m-commerce), I hope to share greater insight on why I feel the future of marketing will be closely associated with the requirement of transformational leadership in marketing.

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