Singapore marketers and agency leads share their hopes for 2018

In the blink of an eye, 2017 is coming to an end. This year saw the rise of artificial intelligence, data analytics and chatbots, just to name a few. Digital is still the preferred mode of engagement among consumers and companies are working to adapt to the digital era. 2017 also saw the rise of the independents, giving traditional agencies a run for their money by being appointed by renowned clients.

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