In many companies, each channel was originally managed in isolation with dedicated teams, budgets, processes, tools, reporting structures and revenue goals. However, with most customers now navigating between an array of digital touchpoints for a single purchase, this has to change.
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Promotions are not cheap. And in today’s commercial environment, they are rampant, making them increasingly less useful.
Having a good customer experience strategy can no doubt, help you pull way ahead of your competition. But for Grab, along with a good strategy, playing up its local factor is also important, said Malcolm Koh, head of customer experience...
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Chairing and being part of the leadership panels for Seamless Asia 2017 "Off-line Retail" track. Enjoyed the in depth discussions around overcoming cultural challenges global brands face in market expansions and how brick and mortar retailers ensure continued relevance and the...
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I will be chairing the retail track at Seamless 2017 in April. The forum will bring together leading minds, entrepreneurs and innovators in retail, payment and E-commerce to enable business growth.
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