Non-selling showrooms and experience stores: What’s actually working?

Ahead of the Seamless Asia conference, happening 3-4 May, Wong Mei Wai, former business director of Aspial (Aspial – Lee Hwa Jewellery), Founder & Chief Change Catalyst at APAC Global Advisory, shares her thoughts on how retailers can make the best of use of non-selling showrooms. What follows is her responses. 

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