Promotions are not cheap. And in today’s commercial environment, they are rampant, making them increasingly less useful. To find out what marketers need to do to ensure that their promos work, we spoke to Wong Mei Wai, Business Director at at Aspial (Aspial-Lee Hwa Jewellery). Wong is speaking at the LEAD 2017 conference, happening 31 Oct – 1 Nov in Singapore.
Click on this link to read the article: http://asia.blog.terrapinn.com/lead/2017/08/17/672/