Transforming a Brand through the Design of the Global Website and coaching the team to execute at new levels

Transforming a Brand through the Design of the Global Website and coaching the team to execute at new levels

A leading 3rd generation, family-owned multinational company which has grown 100 fold in 8 pillars in Building Infrastructure, Digital Infrastructure, Artificial Intelligence, Digital Commerce, Healthcare, Education, IOT & Transportation, with a workforce in excess of 5,250 personnel across 6 continents require a transformational change in their presentation of their organisation.

Our Chief Change Catalyst was appointed by the owner to position their new corporate brand through design of a global website through story-telling to capture the organisation changes, communication and imagery. Together with AGA ecommerce Co-creation Satellite we strategized, designed the user journey and site map and guided the local teams to launch the first stage of the Global Website and ecommerce Framework which continues to be built upon.


  • The previous website was not on CMS and was local-centric. The competitors had already advanced in this area.

  • While the organisation had many arms of businesses, they required content and story-telling of their 8 business pillars and brands.

  • The requirement to work with the Family Business Owner, Business Development team and IT team who would develop it in-house with our design, instructions and direction requiring a bespoke and personal approach.

  • Strategically understand and plan the presentation of the business and organisation story to deliver a unique site.  

  • Develop the UX Journey, wireframes, page layout and design.

  • Work with the Business Development and Marketing team develop the new photographic library, organise product category, market information, remotely.

  • Concurrently created content and defined the new Global brand portfolio architecture, brand positioning, business pillars and solutions.

  • Leveraged to build an eCommerce platform and recruitment platform.


The Difference Made

  • A first step to create that transformational experience on-line which the owner liked and decided to bring into off-line with an Omni-channel experience.

  • It laid the foundation for the Ecommerce which is progressively being developed.

  • It became a marketplace for stakeholders like consumer, customers, architects, potential employees to understand the brand and business.

  • The family Business could retain their legacy story in place, however, the projection of gradually more global imagery starts to take place.

  • A new way of working and empowering of internal managers was established to guide, coach and provide mock-ups for development of internal change leaders to take place.

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