A fresh, distinctive way to communicate Lenovo’s latest ThinkVantage Technologies to get consumers to reappraise complicated technology jargon, and take actions.

Designed and executed fully to production, an innovative interactive and simplified Experience Zone inspired by how gaming can demystify technology.

The ThinkVantage Experience Zone was subsequently rolled out across all Lenovo retail channels as the best practice that illustrated how design can make their invisible technology visible.

We challenged the norm and the heart of the experience to deliver – less is more and designed a new intuitive interaction that Changed Behaviours and increased sales