Psychodynamics of Change for Large Scale Digital Transformation

Psychodynamics of Change for Large Scale Digital Transformation

A leading Forbes & Fortune 500 company required a Change diagnostic analysis that goes beyond what can be seen on the project level to identify the root of the issues. This is to embed smooth and sustainable change across multi-cultural and cross functional business teams for a large scale IT transformation project spanning Vietnam, Thailand and India.

Our Chief Change Catalyst was appointed to observe psychodynamics of change, assess and analyse the root causes to provide recommendations relating to technology capability, human capital, project and change management.


  • On the surface the technology project tracking seemed to be showing positive signs, however there were symptoms of barriers to change

  • Large multi-cultural spread across Vietnam, Thailand, India with the interface of Global teams from Europe & USA .

  • The need to add another layer of objective lens to analyse all the factors beyond the current technology embeddedness.

  • Findings, through observation and psychodynamic analysis to identify specific barriers to change that relate to leadership, technology, human resource, communication, change and project management.

  • Observe meetings and listen to the "voices of the teams" across markets to provide them with Change advice.

  • Deliver Psychodynamic of Change Diagnostic Report with recommendations to overcome challenges to achieve sustainable and successful change.


The Difference Made

  • AGA surface the deeper dynamics that were the root cause of the issue so this can be addressed openly.

  • Enable greater preparedness or readiness.

  • Provide a realistic and unbiased view of project timeline, progress and management

  • To be a channel of feedback and provide understanding support to the teams we engaged with.

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