In 2020, due to the pandemic, organisations have been "forced" to review and remap their CX journeys and strategic approaches by providing greater value-add to each touch point of the customer experience - through changing engagement across channels, simplifying business processes, and redesigning products or services.
Click on this link to read the article >
https://www.marketing-interactive.com/opinion-digital-transformation-is-not-just-technology-uplifts
In APAC Change Insider #2, Wong Mei Wai, our Founder, CEO & Chief Change Catalyst, unveiled her new insights and findings on Brand Change from her experience and 2020 research study (with input by INSEAD Business School) that addresses the unresearched area of brand change approach by exposing the lack of emphasis of the “Inside” brand areas in the brand and marketing functions within organisations.
Arising from her research and her family business change experience in implementing Change she developed Wong’s Outside-Inside Family Business Change Matrix which allows businesses to evaluate and reflect on their own brand change journey. This combined with the Wong’s Brand Change Framework (which summarises the layers of “Outside” and “Inside” brand change and integrating the unconscious areas) can guide organisations to decide on how much brand change is required to build a legacy.
Singapore will be introducing a local brand mark for local consumer lifestyle products from November this year.
Our Founder, CEO and Chief Change Catalyst's views are captured here: https://www.marketing-interactive.com/analysis-will-the-sg-brand-mark-provide-a-shot-in-the-arm-for-local-brands
We are humbled to be awarded "Top Change Management Consulting Companies in APAC for 2020"- that recognises Top 10 Change Management Companies in APAC- by HR TECH Outlook. For a relatively young company, this recognition is a great motivation as we had to overcome challenges to ensure we stick to our deeper purpose of "Building Legacy for Change" together with people who truly care about multi-cultural and diverse branded and family businesses. Sharing my interview here.
Thank you to to our partners, clients and change agents/ satellites at AGA who had inspired me to continue to pursue this dream!
Click on this link to read article >
https://change-management-apac.hrtechoutlook.com/vendor/apac-global-advisory-building-legacy-through-change-cid-1385-mid-142.html