See Pin Pin

Pin Pin has about 28 years of experience in advertising and creative agencies, as well as expertise in effective brand design and communication. Over the years, she has worked with clients in the public and corporate sector for both B2B and B2C segments.

Pin Pin is an inspired and detail-oriented designer whose passion lies in producing fresh creative, which injects ingenuity and vision to her work. Her creations not only look good but had also work hard for any business, finding the balance between creative and business strategy.

Her forte lies in her meticulous approach and is responsible for creating design concepts and managing many varied and challenging projects from inception to completion. These were demonstrated by a number of successful campaigns activation for Philips Lightings targeted at both local and regional market needs. Her versatility has also provided her an opportunity in designing a range of Pokka Ice Tea canned drink pack and recently a Limited Edition memento gift set for Aspial. Brands she has worked with include Philips Lighting, Evian, SingHealth, Singapore Post, Aspial and Pokka.

Apart from her usual design work, her love for illustration sees her as one of the few local stamp designers who continue to witness the Singapore story through her craft. Collections under her belt consist of the Fragile Forest, Local Festival and Baby Animal stamp series. Her most recent design engagement is the launch of Singapore Post’s first Philatelic flagship store which involves brand logo and identity design, in-store communication, visual merchandising and aesthetics to bring about an efficient and cozy shopping environment.

Pin Pin is the heart of the studio, constantly inquisitive and challenging the team with new possibilities to derive design outcomes that matter.