Launching an Interactive Retail Showroom Experience for a Global Brand
Philips Light Lab Experience Store
We partnered with a Global Giant in Branded Lighting to design, implement the consumer journey, as well as an innovative, interactive Retail Showroom Experience.
"an experiential space where visitors, designers and architects could learn about their products in a realistic, experiential and authentic fashion."
Challenge:
We were requested to
- To develop a unique experiential and interactive space where visitors, interior designers and architects could learn about Philips latest lighting technologies in a realistic, experiential and authentic fashion
- To showcase Philips’ lightings within different environments
Solution:
- Created and designed the new concept showroom and consumer journey to showcase the beauty of the clients products in the best light possible; from elegant to quirky; minimalistic to avant-garde.
- Building an engaging and experiential showroom that allow interactions, for example the Philips Hue pillar with projections of vibrant colored magnets that appealed to the younger generation.
- Designed a communication plan using brand infographics to bring across product knowledge in a simplified and interesting manner
The Difference We Made
- We re-invented the meaning of a Lighting showroom that engages a diverse target audience.
- Developed an experiential space where visitors, designers and architects could learn about their products in a realistic, experiential and authentic fashion.
- Design interactive and immersive zones where visitors could experience lighting fixtures in their intended application environments
ABOUT THE AUTHOR
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