Design & Creative
Wen Bin firmly believes that quality design can empower mindsets to innovate for tomorrow. An art director by training, Wen Bin has over a decade experience working across publishing, advertising, brand communications and event management sectors. He has worked with brands including Singapore Post, Evian, Fullerton Bay Hotel, Singapore Bullion Market Association, ED&F Man and Philips Lighting.
He developed and delivered simplistic yet strategic design solutions to complex design challenges, helping businesses to tell their stories across brand development, corporate identity and retail experience design.
Wen Bin brings a critical design sensibility to the team and is sensitive to business needs beyond the aesthetics. With focused objectives, he bridges strategy and design through close collaboration with clients, and has a proven track record in delivering the desired communication outcomes across both print and online platform. Recent projects include the first of a 8 B2B segment based catalogues introduce globally throughout Philips Lighting international footprint, and also the #Future campaigns targeted at C-suite executives with campaign communications that spanned across social media and digital platform.
Wen Bin is also keenly involved in theatre having grown up intimately with this art. He has written, designed and directed productions over the years, bringing each unique expression to life with new perspectives and purpose.
A graduate with a BA (Hons) with First Class in Graphic Communication from the Loughborough University in the UK.