LEAD: Asia's Modern Marketing Event - Loyalty.Experience.Analytics.Digital


Impressive Content and Programme @LEAD2016. Enjoyed the Keynote panel discussion on " Establishing the tangible ROI of intangible marketing efforts " with Simon Khanh ( Google), Lars Silberbauer Anderson (Lego) and Scott Spirit (WPP). Also had fun Chairing the 2 days Loyalty track debating with industry leaders on loyalty marketing - particularly the panel on "Coalition versus Standalone" with Vani Dixit (Axis Bank), Sumit Ramchandani (Lion and Lion), Gabi Kool (PINS) and Allard Sjoellema (GNC Group Asia) and the closing panel on " How valid are NPS scores as a measure of business success?" with Steven Mansour (Bombardier), Arrif Ziaudeen (Chope) and Sharon Roessen (Terrapinn). It was a blast - thank you all and hope to see you again!