Brand Change for a Favorable Future

We are delighted that WHU Knowledge, the knowledge hub from WHU – Otto Beisheim School of Management (a leading business school), has published a new study by WHU and the global consulting firm APAC Global Advisory, headquartered in Singapore. This research shows that brand change is a decisive factor in helping family businesses uphold their legacy.

The collaborative study was conducted by Pisitta Vongswasdi, APAC Global Advisory's Organisational Change Scientist, and Wong Mei Wai, APAC Global Advisory's Founder, CEO, and Chief Change Advisor.

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