In APAC Change Insider #2, Wong Mei Wai, our Founder, CEO & Chief Change Catalyst, unveiled her new insights and findings on Brand Change from her experience and 2020 research study (with input by INSEAD Business School) that addresses the unresearched area of brand change approach by exposing the lack of emphasis of the “Inside” brand areas in the brand and marketing functions within organisations.
Arising from her research and her family business change experience in implementing Change she developed Wong’s Outside-Inside Family Business Change Matrix which allows businesses to evaluate and reflect on their own brand change journey. This combined with the Wong’s Brand Change Framework (which summarises the layers of “Outside” and “Inside” brand change and integrating the unconscious areas) can guide organisations to decide on how much brand change is required to build a legacy.
Singapore will be introducing a local brand mark for local consumer lifestyle products from November this year.
Our Founder, CEO and Chief Change Catalyst's views are captured here: https://www.marketing-interactive.com/analysis-will-the-sg-brand-mark-provide-a-shot-in-the-arm-for-local-brands
We are humbled to be awarded "Top Change Management Consulting Companies in APAC for 2020"- that recognises Top 10 Change Management Companies in APAC- by HR TECH Outlook. For a relatively young company, this recognition is a great motivation as we had to overcome challenges to ensure we stick to our deeper purpose of "Building Legacy for Change" together with people who truly care about multi-cultural and diverse branded and family businesses. Sharing my interview here.
Thank you to to our partners, clients and change agents/ satellites at AGA who had inspired me to continue to pursue this dream!
Click on this link to read article >
https://change-management-apac.hrtechoutlook.com/vendor/apac-global-advisory-building-legacy-through-change-cid-1385-mid-142.html
APAC Change Insider – Our Commitment to support the organisations and individuals by helping them navigate change during the pandemic.
We received many questions relating to changing behaviours of consumers and its impact on change management from On the Pulse of Change: Unfolding Consumer Behaviour on the Ground. Hence, we hope this piece on Change Management : 3 Key watch-outs due to change in consumer behaviour in the New Normal will help organisations and individuals navigate change during the pandemic