Non-selling showrooms and experience stores: What’s actually working?

Ahead of the Seamless Asia conference, happening 3-4 May, Wong Mei Wai, former business director of Aspial (Aspial – Lee Hwa Jewellery), Founder & Chief Change Catalyst at APAC Global Advisory, shares her thoughts on how retailers can make the best of use of non-selling showrooms. What follows is her responses. 

Click on this link to read the article: 
http://asia.blog.terrapinn.com/seamless/2018/04/09/non-selling-showrooms-experience-stores-whats-actually-working/