Lim Wen Bin
Co-Creation Satellite
Change Design & Creative
Wen Bin firmly believes that quality design can empower mindsets to innovate for the future. An art director by training, Wen Bin has over a decade of experience working across the publishing, advertising, brand communications, and event management sectors. Wen Bin combines a sharp design sensibility with a deep understanding of business needs beyond aesthetics.
He is skilled at bridging strategy and design, collaborating closely with clients to craft solutions. He has worked with brands including Singapore Post, Evian, Fullerton Bay Hotel, Singapore Bullion Market Association, ED&F Man, Philips Lighting, Children’s Museum, 5-hour Energy, and Amazon Web Services. With APAC Global Advisory, Wen Bin has collaborated on Westlite Accommodation and Dwell Student Living amongst other brand projects.
He developed and delivered simplistic yet strategic design solutions to complex design challenges, helping businesses tell their stories across brand development, corporate identity, and retail experience design. Wen Bin brings a critical design sensibility to the team and is sensitive to business needs beyond aesthetics. With focused objectives, he bridges strategy and design through close collaboration with clients and has a proven track record in delivering the desired communication outcomes across both print and online platforms.
Recent projects include the first of eight B2B segment-based catalogues introduced globally across Philips Lighting’s international footprint, as well as the #Future campaigns targeted at C-suite executives, with campaign communications spanning social media and digital platforms.
Wen Bin is also keenly involved in theatre, having grown up intimately with this art. He has written, designed, and directed productions over the years, bringing each unique expression to life with new perspectives and purpose.
A graduate with a BA (Hons) First Class in Graphic Communication from Loughborough University in the UK.
Wen Bin is an active member of the Singapore Hokkien Huay Kuan Arts and Cultural Troupe, where his deep-rooted passion for the arts comes to life. He has written, designed, and directed productions for various occasions, honing a unique ability to blend storytelling, creativity, and collaboration. This multidisciplinary approach informs his work, enabling him to craft distinctive brand expressions that resonate with fresh perspectives and purpose.
EDUCATION & CERTIFICATIONS
• BA (Hons), First Class in Graphic Communication, Loughborough University, 2006
• Specialist Diploma in Design Strategy & Business Management, Nanyang Polytechnic, 2017
• Masterclass in Service Design, Copenhagen Institute of Interaction Design, 2015
• Diploma in Visual Communication, Nanyang Academy of Fine Arts, 2003
EXHIBITIONS
• SingaPlural “A State in Play” – PLAY Book, 2018
• URA “My Ideas For Public Spaces” – PopUp Playground Loopy Fruity, 2017
AWARDS
• Our Favourite Place by URA, Placemaking Entry, Merit, 2017
• Singapore Packaging Star Awards by SMF/PCS, 2016
• AsiaStar Awards by APF, 2016
OTHER EXPERIENCES
• Scriptwriter for Theatre Play Oh Ma! Where Are You Again, Hao Hao Studio, 2025
• Director and Scriptwriter for Theatre Play Blk 95, Singapore Hokkien Huay Kuan Youth Troupe, 2018
• Director and Scriptwriter for Theatre Play Fat Hope, Singapore Hokkien Huay Kuan Youth Troupe, 2013
• Co-director and Scriptwriter for Theatre Play Speaking Of Love, Singapore Hokkien Huay Kuan Youth Troupe, 2011
• Co-director and Scriptwriter for Theatre Play Flight SGD02, Singapore Hokkien Huay Kuan Youth Troupe, 2007