In the blink of an eye, 2017 is coming to an end. This year saw the rise of artificial intelligence, data analytics and chatbots, just to name a few. Digital is still the preferred mode of engagement among consumers and...
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We all know the jazz song by Carol Channing, “Diamonds are a Girl’s Best Friend”. Here in Singapore, consumers are spoilt for choice when it comes to jewellery shopping.
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It’s time your company considered decentralisation, if you haven’t already. Companies that move from centralised to decentralised systems tend to perform better competitively, and this helps especially when it comes to aligning and forming a consumer-centric culture.
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In many companies, each channel was originally managed in isolation with dedicated teams, budgets, processes, tools, reporting structures and revenue goals. However, with most customers now navigating between an array of digital touchpoints for a single purchase, this has to change.
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Promotions are not cheap. And in today’s commercial environment, they are rampant, making them increasingly less useful.