How to play to your competitors' shortcomings

How to play to your competitors' shortcomings

Having a good customer experience strategy can no doubt, help you pull way ahead of your competition. But for Grab, along with a good strategy, playing up its local factor is also important, said Malcolm Koh, head of customer experience for Grab, during MarketingMagazine’s two day conference on customer experience.

Click on this link to read the article: http://www.marketing-interactive.com/how-to-play-to-your-competitors-shortcomings/?platform=hootsuite

 


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