Building Legacy Through Brand Change: Insights from Multigenerational Family Businesses
We are proud to announce that our research and findings on "Building Legacy Through Brand Change: Insights from Multigenerational Family Businesses" have been published in the esteemed journal, Organizational Dynamics. First authored by Mei Wai Wong, Founder, CEO, and Chief Change Advisor of APAC Global Advisory, and correspondingly authored by Dr. Pisitta Vongswasdi, Organizational Change Scientist at APAC Global Advisory and Assistant Professor at WHU - Otto Beisheim School of Management, these findings provide further insights into where a family business is in relation to its brand change journey and how to navigate brand change to build family business legacy. This publication greatly contributes to AGA's expertise in building legacy through change, brand change, and multigenerational family businesses.
Mei Wai Wong: Writing ā original draft, visualization, methodology, formal analysis, data curation, conceptualization.
Pisitta Vongswasdi: Writing ā review and editing.
š Read more: https://www.sciencedirect.com/science/article/pii/S0090261624000512?dgcid=raven_sd_aip_email