Ezekiel Chin Yee Keong

Senior Change Consultant


Yee Keong brings to the table diverse experience in change marketing & brand leadership and commercial management across a number of industries from Retail and Consumer Goods, Health and Wellness and Food & Beverages.

Yee Keong was the Marketing Director for Watsons Personal Care (subsidiary of CK Hutchison Group). He was also the Marketing Director of Guardian Health & Beauty (Dairy Farm Group). During his stint in these two personal care retail chains in Singapore, Yee Keong had built up strong expertise in demand generation ( acquisition and loyalty marketing), ecommerce, retail concept stores and renewed ways to meet the new consumer journeys.

Yee Keong is well-versed in digital & social media marketing for communication effectiveness. He’s also experienced in big data management & analytics to generate insights for insights and successful communication campaigns. During his years with both Watsons & Guardian, he has hands-on set-up and operational & executional experience in running e-commerce & omni-channel marketing.

With more than 25 years, he has strong multi-cultural experience having worked and been based in Vietnam & China during his years with Asia Pacific Breweries & Cerebos Pacific respectively. This allows Yee Keong to leverage consumer behaviors and insights across cultures to position and drive brands through activations to connect and resonate with consumers.